About us

James Cuthbertson

I believe that my strength is connecting people, people who share our passion for the leisure and hospitality trade in the UK. These meetings of minds can take the form of client and journalist, client and trade contact, but more often than not, client and client. The team and I are dedicated to creating then delivering your message in an accurate, timely and inspiring way, across a wide range of media channels.

We’re a firm that shares a certain ethos and work ethic with its client base, so why not all work together…it’s an instinctive family thing.

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Yaser Martini

Non executive director at Instinctive

Yaser Martini is a non executive director at Instinctive PR. In addition to his role at instinctive, he is a director at PubAid and a trustee of Team Margot Foundation, a charity that campaigns for more people to join the stem cell register.

Yaser qualified as a chartered surveyor in 1994 and was previously executive director at leisure and hospitality property specialists, Fleurets - which means that he was a client of Instinctive’s Principal, James Cuthbertson for almost 10 years. He was a founding member of The Big Lunch in it’s inaugural year and his passion for consumer brands brought him on board as a shareholder in Sipsmith Independent Spirits, Miso Tasty Ltd and Domaine de Bellevue in Bordeaux, France.