At instinctive PR we’re proud to work with one of the leading names in equestrianism, Scotts of Thrapston. Nationally renown for its superior quality timber stables, it is vital that Scotts stays at the forefront of its sector.

We know the importance of keeping the Scotts of Thrapston name in the press and media, and the necessity of the brand reflecting quality. We keep a detailed plan of the aims for the company, ensuring the brand regularly hits headlines and news pages.

Our team enjoys strong relationships with the media, and with our combined experience of over 15 years working with the equestrian media, we have built a strong relationship with editors and journalists who trust us to deliver quality features on time, every time.

We launched Scotts into social media platforms Facebook, Twitter and the very successful Scotts blog, which can be seen on the company website. By managing the content and the audiences ofeach of these media we are able to promote Scotts on a daily basis, and target individual audiences.

One of our most successful campaigns working with Scotts of Thrapston is the ‘Rider Development Programme,’ a scheme we developed with the client to promote talented riders and develop linkswith the event riding community. Establishing the brand as a source of support for its target audience, has built on the trust and ‘likeability’ factor of the brand. The company is actively advising and caring for horse riders and owners, and above all, investing in its audience.

“Scotts of Thrapston has worked with Instinctive PR for a number of years and we have always been impressed with their professionalism and creativity. They have built up good relationships with the equestrian press and always perform to required deadlines. Instinctive also leads the way with new social media initiatives and have encouraged us to embrace this new world!”
Julia Berrie, Marketing Manager, Scotts of Thrapston